Published on 27. August 2019 (updated on 6. May 2020)
The company, founded in 2015 by a kickstarter campaign, presents itself for the first time at the IAA.
After just three years, the small start-up go-e from the beautiful Carinthian countryside has developed into an SME with highly innovative charging solutions. “It all began with a friction roller drive for bicycles,” recalls Frank Fox, founder and former managing director. However, just one year after the introduction of the first charging box for electric cars, the business has turned and today develop, produce and sell now 28 employees primarily high-end charging technology up to 22kW.
Further distribution in Europe
A success story that has now given the young company a Europe-wide dealer network of over 200 partners, including big names such as Reichelt Elektronik and Alltron. So what is behind the secret of success? What is the difference between go-eCharger and many others who have already established themselves on the market? First and foremost, it is because go-e offers holistic concepts and, from the start, it has been possible to bring in a great deal of personal experience in e-mobility. In addition, it quickly became a veritable community, which is in close contact with the young developer and co-founder Peter Pötzi and ensures that the practicality is constantly improved.
High functionality not only for electronics freaks
And with that we are already among the specialties of the small functional giants. Because similar to Tesla also the owners of previously sold models benefit from the developments via the integrated update function. This and many other functions are made possible by the WiFi function of the go-eCharger and the associated possibility of integrating the device into the smart home network. “It opens up worlds” as Peter Pötzi can attest to. “Imagine that the device is hacking into the electricity exchange, determining the prices of the next 24 hours and charging at exactly the right time”. That’s one of the charger’s USPs. This is made possible in cooperation with the Viennese partner aWATTar, who passes on the electricity price on the stock exchange 1:1 to its customers. But other benefits are possible through the use of smart home. Thus, surplus electricity from the PV system can be better utilized and thus significantly increases the amortization. Start, stop and timer functions can be operated from anywhere and a crucial point that makes a charging box even future proof, the power load for the building can be controlled targetedly. An indispensable function if a second electric car is to come to it at some point. “Therefore, you should be aware that high equipment is not a gimmick for electronics enthusiasts,” says new CEO Vincent Marbe.
Wherever the journey should go, the company is impressive in its current developments. Currently working on the PRO version whose function prototype will be presented for the first time at the IAA. While the HOME +, which has been available for two years, is more suitable for home users who simply plug the device into a three-phase socket without installation costs and can load it with all adapters on the road using adapters, the PRO version is primarily designed for use in underground and multi-storey parking facilities. This will be followed by a load management controller in quick succession in order to be able to better map the total load of buildings and PV systems, as well as a charging station for charging in public areas. And last but not least, there is also the ONwheel, the friction roller motor, with which the company was able to celebrate its first major success and which should be put on the road in 2020 in a completely revised version. In order to be able to reproduce the rapid growth, the move to a 7,000 sqm administrative and production area was already timely set the course.